As technology progresses, penetration of Internet increases and popularity of mobile electronic devices surges, organisations do not have to only depend on traditional media to reach out to your target groups. However, deploying proper strategy using new media technology is important to achieve your goals.
This is a one day workshop to:
1.. Map existing media strategy of your organisation
- Revisit the strategy that you deployed and learn from each other.
2.. What are the current technologies?
- Exposure to useful technologies and recent trends.
3.. What technology do you want to adopt to get you message across?
- Discussion to see if there are technologies that can help to improve your media strategies.
4.. Evaluating current capacity and planning your future.
- Answering: What do you have now? What do you need in the future?
Target group: Decision makers of Civil Society and Independent Media organisations.
Time: 10am - 4pm.
Date: 2nd March 2007
Venue: SEACeM Training Room
48, Jalan Kemuja,
Bangsar Utama,
59000 Kuala Lumpur.
Facilitators:
Gayathry V. - Director, Center for Independent Journalism Malaysia (CIJ Malaysia)
Jeremiah Foo - Chief Producer, Asia247.tv
Sam Hui - Programme Consultant, SEACeM.
The workshop will be limited to 15 persons. A minimal fee of RM 10 per person will be charged.
For more information or to register, please email Sam Hui (sam [at] seacem.com).
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